Amazon is developing a standalone app for watching sports, according to a new report from The Information. The move signals Amazon’s continued push toward investing in Prime Video and live sports content. If released, the standalone app would better highlight Amazon’s sports content, which is currently included in the company’s main Prime Video platform.
Sports remains one of the biggest attractions for live viewing as U.S. audiences increasingly switch from pay TV subscriptions to streaming apps.
The move will likely complement Amazon's effort to double down on sports programming through its Prime Video service, a key channel to attract consumers to its shopping platform.
Amazon's sports programming is growing, and it now includes live streams of NFL and English Premier League soccer games. The company also has a deal with the New York Yankees to show some baseball games.
This follows comments by Amazon CEO Andy Jassy, who said the business will keep investing in areas like live sports programming even as it reduces expenditure elsewhere.
Amazon isn’t the only major company looking to continue investing in live sports content, as the company faces increasing competition from other tech giants who have also inked sports streaming deals. Last week, Google’s YouTube secured the NFL Sunday Ticket in a landmark streaming deal. On the other hand, Apple has gained the rights to Major League Baseball and Major League Soccer games.
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